Comvita Olive Leaf Extract
Famous for its many health benefits in New Zealand, but virtually unknown in the UK, we positioned Comvita’s olive leaf extract right in the middle of cold and flu season. Using posters on the London Underground, we put forward a simple challenge: “Winter, do your worst!”. The campaign resulted in the highest winter sales of the category since it was launched in 2009.
Print | OOH | Photography | Awareness | Digital