World Diabetes Day

Today is World Diabetes Day – a day the global diabetes community unites to drive awareness, advocacy and education about the chronic disease. It’s a big day for one of our favourite clients Dexcom, whose revolutionary diabetes management tool is changing lives around the world.

 

Did you know that by 2030, more than half a billion people will suffer from diabetes – a leading cause of heart disease, stroke, blindness, kidney failure and lower limb amputation?

One in ten of those will have type 1 diabetes – an incurable chronic disease that will mean they must monitor their blood glucose and inject themselves with insulin every day for the rest of their life.

Today is World Diabetes Day – a day the global diabetes community unites to drive awareness, advocacy and education about the chronic disease. It’s a big day for one of our favourite clients Dexcom, whose revolutionary diabetes management tool is changing lives around the world.

Having type 1 means you can never fully relax. You must monitor your blood glucose all day, every day. You must count your carbs. You must consider what exercise you have done, are doing, or are likely to do that day. You must learn to listen to your body and read its signals. You must calculate how much insulin you need and inject yourself with it – up to eight times a day. And the rest of the time, you worry. Have I eaten enough to avoid a hypo? Have I had too much sugar – am I going to have a hyper? What will happen if I go for that run? Will I slip into a hypo and not wake up tonight?

That worry goes to another level when your loved one has diabetes. Imagine setting your alarm every hour and a half to check on your daughter. Waking her for fingerstick tests. Sending her off to school with blind hope that she’ll get through the day without a crash. Or calling your dad living on his own to make sure he’s made it through another night without going under, or hasn’t forgotten to check his glucose levels.

Dexcom’s revolutionary G6 technology offers users Continuous Glucose Monitoring – a tiny sensor sits under the skin keeping a constant check on the wearer’s glucose levels. The results link to your chosen smart device (and up to five ‘followers’) so checking your blood glucose level and direction is a simple as glancing at your watch or phone. You can customise alerts so you will be warned if your levels are rising or falling out of your ‘safe range’. And an urgent low soon alarm will give you a 20 minute warning so you can treat before a hypo happens.

The Dexcom community is very vocal about what this incredible device has done to change their lives. Parents speak about being able to sleep through the night again, or send their kids to school or away to university without living in abject fear. Athletes sing its praises – they are able to train and compete at the top levels without fear of being caught off-guard by a dip in their levels. Young people love that they can be more subtle about their illness – that they can just check their phone at a party or during a game of football at the park instead of having to stop and fingerstick.

There is no known cure for type 1 diabetes (yet!), and there is no way to avoid the constant monitoring and injecting. But what Dexcom is doing is making it as easy as it possibly can be.

To us, and them, Dexcom is a brand that really matters. We are so proud to be involved in bringing this phenomenal technology to the people who need it!

 

 

 

 

 

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