Notes from a Norfolker

Lime’s latest hire talks about her new life as a medical copywriter.

 

By Sarah Beane

“All children, except one, grow up.” – Peter Pan, chapter 1.

How do you know when you’re officially a grown up? For me, it was when I got a phone call saying that Lime wanted to hire me as their new copywriter.

Having spent the past four years at university, I’d happily lived in a student bubble, doing assignments, casually strolling into lectures and generally not knowing how good I had it until it was all over. The idea of joining the real world and being an adult was daunting, but at the same time…it did feel right.

Going to the awards has really opened my eyes, showing me the sheer scale of the industry that I’m an official member of (I really am official, I have business cards now).

Fast-forward a couple of months and I’ve not only managed to secure my first full time job, but I’ve also moved down from Norfolk to merry Windsor. So what’s it been like as the new girl at Lime?

Rather busy it turns out! It’s been an eventful two months, full of pitches, client meetings and new projects, as well as a couple of company social events.

Now as I don’t have a background in advertising (I realise that watching Mad Men doesn’t count as experience) there’s been a lot to learn. Luckily, however, I definitely feel like this is the job for me because I get to think creatively whilst working with medical and pharmaceutical subjects.

And, because it’s been such a busy time for Lime, I’ve been able to get straight to work. Two weeks in, I was sitting in a pitch meeting that I’d helped research and generate ideas for. After Christmas, I was visiting the Bayer UK headquarters and working on content for other clients.

On top of all of this, I was able to squeeze a couple of days in Lincoln (my alma mater) for a winter graduation ceremony that was topped off with a bottle of champagne, courtesy of the bosses!

Champagne_540

Finally, as the final part of my initial introduction to medical advertising, I attended the PM Society Awards in London. It is the event of the year to attend, and you see some of the biggest medical advertising agencies in the UK descend into the capital for an afternoon of celebrating another year of hard work.

Going to the awards has really opened my eyes, showing me the sheer scale of the industry that I’m an official member of (I really am official, I have business cards now). Maybe a piece of my work with Lime could be considered next year? Better get to work!

Sarah Beane – Copywriter

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