The Trojan High
Young people aren’t getting the message about the dangers of legal highs. We didn’t want to create a campaign that was yet another boring lecture though. Instead, we hijacked legal high experimentation using a clever little packet with a big message inside. After our speculative campaign won the the inaugural IPA Pip Award for Young Talent, it became a real project – something we're very proud of indeed.
Winner of the inaugural IPA Pip Award for Young Talent