Little Things, Big Difference

Winner of two 2017 PM Society Target Audience Awards.

Dexcom’s game-changing technology lets people with diabetes get on with living their lives instead of constantly worrying about blood sugar levels.

Consumer Launch | Concept | Design | Print | Digital | Video

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Little Things, Big Difference

For their UK launch campaign, we focused on the emotional impact of Dexcom, pointing to the simple, crucial personal freedoms that the device brings – a parent sleeping through the night for the first time in years, going for a run alone without the fear of what might happen, and knowing that your loved one is ok, even if you aren’t physically with them.

The campaign scooped two Target Audience Awards at the 2017 PM Society Awards – for Secondary Care Advertisement and Advertising Campaign. Target Audience Awards are judged by GPs, hospital doctors and nurses, proving that ‘Little Things, Big Difference’ is a campaign that gets to the heart of the challenges faced in diabetes care.